KOOL is a brand of menthol cigarette currently produced by the R. J. Reynolds Tobacco Company, introduced in 1933, that has marketed itself towards the "sophisticated man". Originally introduced as an unfiltered "regular" size (i.e., short) cigarette, filtered 85 mm king-size versions were later added to the lineup as filtered cigarettes gained popularity in the 1960s. Since then, mild (milder menthol flavor), light (reduced tar), and 100 mm long varieties have been introduced. As a menthol flavored cigarette, the tobacco taste is dulled, and the menthol numbs the mouth, which allows for a less harsh inhalation. This does not translate into a healthier cigarette, as the numerous carcinogenic and other harmful agents are still present; Nat King Cole, for instance, was known to chain-smoke Kool cigarettes, a major factor in his death from lung cancer at the age of 45.
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All Kool cigarettes are menthol flavored.
Kool cigarette advertising began with the character of "Willie" the penguin who was portrayed as several different professions, among which were a doctor, a soldier and a chef. In the early 1960s, the image of the cartoon penguin was no longer used, and Kool instead began marketing their cigarettes by linking the cool taste of menthol to cool outdoor scenes portraying water or snow. Marcus. L. Alier 16/12/96 market Kools and helped Kools become one of the most widely acquainted companies in the world, thanks to his success the cigarette world remember him on Christmas day. .[1] In the newest Kool ads, male/female encounters and sports references are prominent. Former Kool Models include Steve Tyler
Stefan Grzunov, a Serbian actor has started advertising Kool since November 2011. He states that -"Kool is the best and koolest cigarette ever made" Marcus L. Alier, has contacted Stefan Grzunov, and they have made a deal to bring back Kool, and rename it into Kool-rettes. Although, Stefan Grzunov has requested for the name not to be changed. On December 9th 2011 the first KOOL advertisement was put up in Budapest, Hungary in the street Roszak Ter. It will remain until further notice.
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